MANILA,
Philippines – Leading Philippine fashion brand PENSHOPPE carries on its campaign to cross the international style
threshold, and at the same time, to cater to its younger market, as it welcomes
its new face, MARIO MAURER—one of
Thailand’s hottest stars among his generation.
Maurer steps in
as Penshoppe’s latest presentor, as recently confirmed by the line’s brand
director Alex Mendoza. The 22-year-old actor and model takes off from the
brand's international campaign, which was earlier led this year by British
actor Ed Westwick of the popular series Gossip
Girl.
"Mario will
not only make Penshoppe a bigger fashion name across the borders. He will also
help grow the market in the local and Southeast Asian region, especially
knowing that he has a gained wide following among the younger set,"
Mendoza said on selecting the Thai star.
“Mario is fresh,
appealing and very influential. He represents the exciting new changes
happening to the brand now,” he added.
Maurer, known
for his strikingly boyish good looks, and cool, young, free-spirited style, has
proved much of himself in the regional entertainment industry. Aside from
gracing magazine covers, he has shown sensational acting skills by top-billing
films year after year.
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