"Feel Good Fashion With A Casual Edge" - Penshoppe
Hola The Little Big Spender readers! The new year has just begun and we're all just adjusting to it but the Philippine's leading fashion brand, Penshoppe, is already making a good head start of the year!
So grab your sunnies with the biggest frames, put on your sombreros and sip from the freshest coconuts as Penshoppe heats up your summer with their freshest new collections and hottest brand presenters.
So
what can we expect from PENSHOPPE this 2012? Traditional casual wear with clean
nautical touches. Color blocking. Light fabrics that are easy to wear. “The
latest campaign is more relaxed and approachable. Definitely feel good fashion
with a casual edge,” shares Brand Director Alex Mendoza. “Trends to look
forward to over the year are more vivid use of colors, clean silhouettes, acid
wash jeans and our highly popular varsity jackets.”
Consequently,
PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful
wardrobe fundamentals such as jeans, shirts, jackets and other signature style
as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed
Westwick, Asian superstar Mario Maurer and local “it” girl Solenn
Heussaff.
CASUAL COOL: The New Kind of HOT
There
are many reasons why a smart, sensible guy’s girlfriend would take one long
look at Ed Westwick’s latest campaign for PENSHOPPE and run to the store –
boyfriend in tow. After his surreal visit to Manila last year much to the
amazement of fans and fashion observers alike, it seems apparent that to create
a Chuck Bass out of every guy became every girl’s 2012 resolution.
To
start off the new year Ed remains as PENSHOPPE’s biggest level up ammunition
and for one very good reason: There is no one out there who can pull it off the
way Ed can.
Simply
put, there is no other Chuck Bass.
Starting the New Year with a SMILE
If
Ed Westwick is considered by many as PENSHOPPE’s marketing ammo, then it is
fair to say that Asian heartthrob Mario Maurer is the brand’s sales catalyst.
Soon after the 23 year old was signed last August sporting the brand’s now
famous varsity jacket, the item immediately went out of stock – early on proving
that anything the kid touches turns into gold.
And
that was just the beginning. Indeed, anything that Mario wears from his
PENSHOPPE collection sells fast: jacket, jeans, shirt, shoes, you name it -
even a cap. Proving his incredible cult-like following among teenagers as well
as young adults, anything he models are likely to fire up fans to line up and
buy across PENSHOPPE stores nationwide.
It’s HIP to be “IT”
Solenn
Heussaff is not just a pretty face – she is a powerful female influencer. Prior to her entry into local showbiz, it was
PENSHOPPE who discovered her years ago when she was just modeling. Since then,
Solenn has fronted some of the brand’s most memorable campaigns.
With
more than 440,000 plus followers on Twitter to date, the French-Filipina has
sure come a long way since first being discovered by PENSHOPPE. She also
possesses a sophisticated personal style that makes her the perfect female lead
for what is now considered the Philippines’ fashion powerhouse.
For the newest styles and hottest celebrities follow @PENSHOPPE
on https://twitter.com/#!/PENSHOPPE or like them on Facebook
at http://www.facebook.com/penshoppeofficial
