MANILA,
Philippines – Leading Philippine fashion brand PENSHOPPE carries on its campaign to cross the international style
threshold, and at the same time, to cater to its younger market, as it welcomes
its new face, MARIO MAURER—one of
Thailand’s hottest stars among his generation.
Maurer steps in
as Penshoppe’s latest presentor, as recently confirmed by the line’s brand
director Alex Mendoza. The 22-year-old actor and model takes off from the
brand's international campaign, which was earlier led this year by British
actor Ed Westwick of the popular series Gossip
Girl.
"Mario will
not only make Penshoppe a bigger fashion name across the borders. He will also
help grow the market in the local and Southeast Asian region, especially
knowing that he has a gained wide following among the younger set,"
Mendoza said on selecting the Thai star.
“Mario is fresh,
appealing and very influential. He represents the exciting new changes
happening to the brand now,” he added.
Maurer, known
for his strikingly boyish good looks, and cool, young, free-spirited style, has
proved much of himself in the regional entertainment industry. Aside from
gracing magazine covers, he has shown sensational acting skills by top-billing
films year after year.
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Among the films
that boosted Maurer’s name to public consciousness was The Love of Siam released in 2007. In his debut role, he played a
conflicted teen who develops a romantic liking to his boyhood friend. His
remarkable portrayal awed fans from the Philippines, winning a Best Actor award
at the 2008 Cinemanila, an annually-held international film festival in the
Philippines.
In 2010, Maurer
also starred in First Love (Crazy Little
Thing Called Love), a romantic-comedy which saw him garnering major acting
awards, and assured him a spot as one of the region’s most sought-after stars.
Maurer,
meanwhile, is expected to arrive in the Philippines this October to shoot the
Penshoppe campaign with renowned Hollywood photographer Darren Tieste flying in
from Los Angeles. The campaign is expected to grace magazine covers and
billboards across the country.
Meanwhile, fans
will have the opportunity to meet and greet Mario Maurer as PENSHOPPE is set to
host a Fan Conference for the Thai heartthrob. The gathering will be held on
October 28, 2011 (Friday) 1PM at the PICC Plenary Hall in Manila (gates open at
11AM). The FanCon will be hosted by fellow Thai presenter VJ Utt with special
live performance by pop Asian girl group Blush and co-presented by official
media partner ABS CBN.
To avail entry,
one must complete a stamp card promo available at all PENSHOPPE boutiques
nationwide. Every P500.00 entitles the bearer to one (1) stamp. Completion of
ten (10) stamps entitles access to the event and the bearer must submit the
original completed stamp card at any PENSHOPPE outlet in exchange of the final
entry pass.
Mechanics for
the FanCon entry can be found on PENSHOPPE’s official Twitter and Facebook
pages.
