Monday, September 19, 2011

SIGNATURE STYLE: Launches Revlon Professional's MARRAKECH Collection In Manila

Signature Style, the exclusive distributor of Revlon Professional in the Philippines, introduces Revlon Professional’s Marrakech Collection. This is a new product line that captures the style, independence and modernity of today’s iconic woman. Formed by a mix of creativity, current and expertise, the versatile styles of the Marrakech Collection is sure to become the look on the street all over the world.

Revlon Professional’s rationale, “beauty is not exclusive, it needs the work of a good professional,” motivates its artistic team to relentlessly continue study and evolve by creating beauty for all women. Through the Marrakech Collection, Revlon Professional reveals the beauty of every woman by paying homage to the real, urban woman the woman who has the world at her feet.

The city of Marrakech, the independent, urban, on-the-go, trendy woman, earth tones, are the main inspirational elements of this new line.

Far-removed from the taboos and clichés, Marrakech is also a civilization that reinvents itself and puts emphasis on its future rather than living in the past. These values were fundamental in the creativity of the new collection by the Revlon Professional brand.

The icon of inspiration is the woman on the go, who has little time and wants hair that adapts to the countless situations she runs into each day. This woman combines her professional and personal life to perfection and is a natural in every environment. She’s practical and has a special flair for playing many roles with ease and without the need to create a new image for different occasions.

 Marrakech, the Pearl of the South, is the city of contrasts and extremes par excellence. The city was the source of inspiration for the RP brand artistic team; Marrakech became the name of the new collection. It was also the location chosen for the photo session to transmit the sensations brought to life by such a pleasant climate. This stunning city boasts an endless number of amazing gardens, palaces, mosques, colours, textures, art, aromas, palm trees and city walls. The intense blue sky provides a contrast for vivid green exotic plants and red earth, the textures of the walls and palm trees create a conceptual atmosphere. It is the frame for representing the lifestyle of our iconic woman: the woman who travels, the independent, modern woman.

The Revlon Professional Marrakech range features three key looks: Luca Gadjus, Amber Mitchell and Veranika.


Signature Style, Inc. has been in the hair and beauty business since May 1996.  Being one of the pioneer distributors in the Philippines industry, Signature Style, Inc. has been appointed exclusive distributorship for Revlon Professional in the country. Thus, offering the complete range of salon products from permanent and semi-permanent hair colors, hair and scalp treatments, hair styling products, perm and straightening systems from Revlon Professional, Spain.

Revlon Professional is a brand that encompasses color, styling, hair care and hair treatment products distributed exclusively to professionals. Since its creation, Revlon Professional has been synonymous of innovation, fashion and technology at the service of the most creative professionals and their clients. The brand’s portfolio of Salon productshas gained the confidence and prestige of professionals in more than 100 countries.